Markets are still the most successful form to satisfy needs effectively and efficiently for the benefit of all participants in market transactions. However, markets only function well if
- all market participants have perfect information about the market
- the needs concerned are short-term
- there are few negative externalities (side-effects) of the transactions for third parties
Thus, participants in inter- as well as intra-organizational markets increasingly struggle with transactions involving long-term, knowledge-intensive goods and services with considerable externalities. Examples are
- derivative financial instruments
- educational services
- mission statements and corporate vision
- new and untested pharmaceutical products
- policies
- programmes to support research, development and innovation
- strategic investments
- strategies